Edily 
Onboarding, UI Redesign
Edily's redesigned onboarding (click to zoom)
Edily is an educational learning app made by Edily Learning that takes inspiration from apps like TikTok and YouTube, bringing educational learning from Edu-fluencers to young learners.
Responsibilities
UI Design, UX, Research
Team
2 UX Designers, 5 Cross-teams
Problem
Edily was concerned their onboarding was discouraging users from signing up.
Research Methods
Comparative/Competitive, Journey Map, User Interviews, User Survey

(Click to zoom)

(Click to zoom)

4 Edily app original onboarding screens placed in sequential order. The first screen depicts signup options, "create account" and sign-in with Google, Facebook or Apple. Log-in text button is small and at the bottom of the screen. The second screen shows text fields of personal information, including date of birth. The slider to choose date of birth displays year first. The third screen shows text fields to enter personal information. A ToS message is displayed below, and the back button is located at the bottom of the screen. The last screen prompts to "reset password" and asks for a verification number.
Edily's previous signup (click to zoom)
User Feedback
Edily's purpose/brand unknown
Users indifferent, think app is boring
Password verification code not received
Login confusing/hard to find
Load times lead to confusion
Solution
Our solution for Edily's onboarding was to create a clear, visually engaging introduction that created a benefit-driven experience. We created a slideshow carousel (pictured top of page) that demonstrate's Edily's value and encourages users to sign up. We resolved pain points identified in user testing, fixed technical bugs and made improvements to accessibility.

Edily's redesigned signup (click to zoom)

Accessibility
Touch targets 30% larger
Persistent labeling on input fields
Updated copy
Optimized date slider
Outcomes
Increased interest and confidence in Edily brand
User survey satisfaction score of 4.4 from 3.0
↑Back to Top