Edily 
Onboarding, UI Redesign​​​​​​​
Edily is an educational learning app that takes inspiration from apps like TikTok and YouTube, bringing educational learning from Edu-fluencers to young learners.
THE PROBLEM
As UX Designer, I was brought on to address critical design issues within the Edily app prior to its official launch. Edily noted its onboarding as being inconsistent from other various sections of the app, which was resulting in a disjointed user experience. Additionally, the onboarding process had a high abandonment rate during testing, and received unfavorable feedback from its targeted Gen-Z audience, raising concerns about its potential impact on user retention.
GOALS & OUTCOMES
1. Achieved goal of ensuring onboarding's visual and functional unification and consistency, and exceeded goal by creating brand interest and excitement.

2. Achieved goal of user retention with 50% improvement.

RESEARCH
To pinpoint the root causes of user dissatisfaction during the onboarding process, I developed a comprehensive user journey map that traced each step of the user experience. By mapping out the entire journey, I was able to uncover key pain points and areas of confusion that had previously gone unnoticed by the team. This insight enabled me to devise targeted design solutions that directly addressed user needs.
I designed and executed a comprehensive user survey aimed at collecting qualitative feedback. The survey allowed us to gauge user satisfaction levels, which initially averaged a 3 out of 5 stars rating. After implementing the redesign, we administered a follow-up survey, which revealed a significant increase in user satisfaction, resulting in an impressive 4.4 out of 5 stars rating.
4 Edily app original onboarding screens placed in sequential order. The first screen depicts signup options, "create account" and sign-in with Google, Facebook or Apple. Log-in text button is small and at the bottom of the screen. The second screen shows text fields of personal information, including date of birth. The slider to choose date of birth displays year first. The third screen shows text fields to enter personal information. A ToS message is displayed below, and the back button is located at the bottom of the screen. The last screen prompts to "reset password" and asks for a verification number.
To gain further insights into user experiences and expectations, I conducted a series of user tasks paired with in-depth interviews. This approach allowed me to observe user behavior firsthand and gather detailed feedback on specific pain points and areas of confusion.

Through this process, I identified key issues that were affecting user engagement and satisfaction, including a lack of awareness of Edily's brand and purpose, perceived boredom with the app, difficulties with password verification, confusing login procedures, and prolonged load times. These findings were instrumental in guiding my design decisions.
DESIGN & IMPACT
Following the initial round of design updates, we conducted further user testing to gauge the effectiveness of our solutions. We found that while the overall user experience had improved, there were still a few accessibility concerns -- notably with the size of the text input touch target. Once we enlarged the touch targets, we retested our finished product and received an approximate 46.67% improvement in user satisfaction.
↑Back to Top