blueberry
Early Branding
blueberry is an online-offline contemporary art platform, founded by me, that emphasizes early career and emerging artists.
I called my platform blueberry, after the common metaphor for information. Much like a blueberry, I want the art I highlight to give the audience that same feeling of finding something good and juicy. Keeping with the theme of fresh fruit, I also wanted the brand to have a sophisticated and editorial feel.
Organic shape creates a subtle nod to a blueberry while remaining sophisticated, and minimalistic enough for print. I aim to expand on textures for the design, which I think bridge the gap between art and blueberries effectively.
I also established a typed logo, that can be displayed with or without the iconography. I think all of the blueberry logos have great utility, and represent the brand well.
blueberry is still in its infancy, and is recruiting artists daily. To help connect myself with potential clients, I created business cards. When turned red, blueberry's logo becomes a nod to the circle-shaped stickers found on purchased artwork in a gallery show, so I thought it would be fun to model my business cards after a gallery's artwork placards. Each card has a an artwork title that is editable by its owner, effectively making each card part of a small run of printed art, as well as an effective way to promote the project.
