blueberry
Logo
Logo
blueberry is an online-offline contemporary art platform, founded by me, that emphasizes early career and emerging artists.
I called my platform blueberry, after the common metaphor for information. Much like a blueberry, I want the art I highlight to give the audience that same feeling of finding something good and juicy. Keeping with the theme of fresh fruit, I also wanted the brand to have a sophisticated and editorial feel.
Organic shape creates a subtle nod to a blueberry while remaining sophisticated, and minimalistic enough for print. I aim to expand on textures for the design, to further bridge the gap between art and the special feeling of handpicking blueberries.